Course Information
The course “Profit Sense” is designed specifically as an education program for small business entrepreneurs and the employees of companies of all sizes and is based on published research by Jim Moran College teaching Faculty member Doug Tatum Evidence on the Growing Profit Disconnect between the Public’s Views of Corporate America.
The course is a primer for attendees and covers the concept of value exchange with customers, the difference between profit and cashflow, the role of capital investment and the different constituency claims on profit. It is designed to help entrepreneurs and employees read and interpret financial statements.
Online Certificate Program
Tuition $495
This Class is for the Entrepreneur starting or managing a business between 1 to 20 employees. For those that fall into the categories below, please email jimmoraninstitute@fsu.edu.
- A Founder who has completed the class can sign up their employees for $99.
- 50% off coupon code will be provided to all JMI program graduates.
About the Instructor
Doug Tatum, CPA
Teaching Faculty II and Entrepreneur in Residence
Jim Moran College of Entrepreneurship
"Through my experience with Tatum CFO, I've had the privilege of engaging with thousands of small businesses. One common observation is that many entrepreneurs approach their financials and business models defensively. Merely monitoring cash flow can lead a business into significant trouble. Too often, small business owners feel overwhelmed by accounting complexities, which can seem like holding them hostage.
This class aims to demystify financial concepts in straightforward terms, empowering participants to take control. It provides a safe space for asking questions that might otherwise go unasked, ensuring a deeper understanding and placing them confidently in the driver’s seat of their financial future."
