Jim Moran Professors

The Jim Moran Institute for Global Entrepreneurship professors allow us to provide leading-edge research to small business owners and nonprofit leaders in order to facilitate better business practices. They are scholarly individuals with backgrounds in entrepreneurship or business education and facilitate courses at Florida State University.


Susan S. Fiorito, Ph.D.

Dean of the Jim Moran College of Entrepreneurship, Jim Moran Professor of Entrepreneurship

Dr. Susan S. Fiorito is the Dean of the Jim Moran College of Entrepreneurship, Jim Moran Professor of Entrepreneurship and Entrepreneur in Residence. Dr. Fiorito has been a faculty member at FSU since 1990. She was an owner of four apparel, leather goods and turquoise jewelry stores in Atlanta, GA and owner of a wholesale leather goods company until 1980. In addition to teaching at FSU she has also taught and conducted research at the University of Iowa, Florida International University and the University of Stirling in Scotland where she taught graduate level courses and developed a module for their Executive MBA program. Dr. Fiorito’s research focuses on retailing, small business management and buying and has been featured in a variety of academic journals, including International Journal of Research and Distribution Management, the Journal of Retailing, and Entrepreneurship: Theory and Practice. She has received research grants totaling nearly $170K. In addition, she taught summer study abroad courses in Milan, Paris and London for six years and spent one year on sabbatical at the University of Stirling in Scotland. She has received three University teaching awards, and was selected to be one of three inaugural Jim Moran Institute Faculty Fellows in 2010. She was the first female president from 1992-94 of the American Collegiate Retailing Association since the Association’s inception in 1949 and she is currently the treasurer, also a first for a woman, to hold this position for two consecutive terms. She was appointed to the Board for the Florida Retail Federation in 2003 and has served faithfully since that time. Dr. Fiorito contributes to several university, college and department committees.


Selected Public Research

Fiorito, S. S., Gable, M. and Conseur, A. (2010). “Technology: advancing Retail Buyer Performance in the 21st Century,” International Journal of Retail and Distribution Management, 38(11/12). 879-893.

Cho, H. and Fiorito, S. S. (2009) “Consumer Acceptance of Online Customization for Apparel Shopping,” International Journal of Retail and Distribution Management, 37(5) 389-407.

Kacmar, C. J., Fiorito, S. S., and Carey, J. M. (2009) “The Influence of Attitude on the Acceptance and Use of Information Systems.” Information Resources Management Journal, 22(2), 22-49.

Oh, J., Fiorito, S. S., Cho, H. and Hofacker, C. (2008) “Effects of Design Factors on Store Image and Perceived Merchandise Quality in Web-based Stores” Journal of Retailing and Consumer Services, 15(4), 237-249.

Giunipero, L. C., Fiorito, S. S., Pearcy, D.H. and Dandeo, L. (2001) “The Impact of Vendor Incentives on Quick Response,” The International Review of Retail, Distribution and Consumer Research, 11(4), 359-376.

Soldressen, L. S., Fiorito, S. S. and Yan, H. (1998) An Exploration into Home Based Businesses: Data from Textile Artists. Journal of Small Business Management, 36 (2), 33-44.

Fiorito, S. S., May, E.G. and Straughn, K. (1995) Quick Response in Retailing: Components and Implementation. The International Journal of Retail and Distribution Management, 23 (5), 12-21.

Gable, M., Fiorito, S. S. and Topol, M. T. (1994) The Current Status of Women in Department Store Retailing: 1993. The Journal of Retailing, 70 (1), 65-74.

Fiorito, S. S. and Fairhurst, A. E. (1993) Comparison of Buyer’s Job Content in Large and Small Retail Firms. Clothing and Textiles Research Journal, 11, (3), 8-15.

Fiorito, S. S. (1990) Testing a Portion of Sheth’s Theory of Merchandise Buying Behavior with Small Apparel Retail Firms. Entrepreneurship: Theory and Practice, 14(4), 19-34.


Textbooks

Fiorito, S.S. (2013), “Retail buying: better purchasing and inventory control”, in Evans, J.R. (ed.), and Implementing a Retail Strategy, The Marketing & Management Collection, Henry Stewart Talks Ltd, London.

Fiorito, S. S. and Gable, M. (2011). Retail Buying: Practices and Policies in a Global Economy. Boston, MA:
Pearson/Prentice Hall.


Honors and Awards

Selected to be one of three research fellows in the inaugural group of scholars to join the Jim Moran Institute for Global Entrepreneurship Faculty Fellows in the College of Business, FSU, September 2010.

Awarded a Teaching Awards, Florida State University 2009-2010, 1995-96, and 1993-94.

Named an International Research Fellow and Advisor to the Retail Special Interest Group (SIG) for the British Academy of Management Organization for 2004-2005.

Awarded Literati Club 1996 Award for Excellence for the best article in the International Journal of Retail and Distribution Management “Quick Response in Retailing: Components and Implementation” by Fiorito, May and Straughn.


Michael Holmes, Ph.D.

Jim Moran Professor of Strategic Management

Dr. R. Michael Holmes Jr. is the Jim Moran Professor of Strategic Management in the Department of Management at Florida State University. In addition, Holmes holds a visiting professor appointment at the University of Johannesburg.

Holmes' research focuses on the psychological foundations of strategy and entrepreneurship and the origins of institutions and their implications for management. It has been published in Academy of Management JournalAcademy of Management Perspectives, Academy of Management Review, Journal of Applied Psychology, Journal of ManagementJournal of Management StudiesPersonnel Psychology, Organizational Behavior and Human Decision Processes, and Strategic Management Journal, among other outlets. Several media outlets have abstracted Holmes' research, and he has presented his work at universities and conferences in more than a dozen countries.

He has taught strategic management and entrepreneurship courses to undergraduate, MBA and doctoral students. Holmes has been nominated for, or has won, several awards for his research, teaching and service. He also serves on the Journal of Management's Editorial Review Board.

Holmes received his B.S. from the University of Alabama and his Ph.D. from Texas A&M University.


Selected Published Research

Holmes, R. M., & Nickerson, J. A. in press (authorship alphabetical). A crisis of jealousy and despair: A theory of rising political polarization and why managers and business schools should care about it. Strategic Management Review.

Smith, M. B., Wu, I.-H., Holmes, R. M., & Hodge, A. M. in press. An integrative conceptual review of multi-perspective frameworks in personality research and a roadmap for extended applications in organizational psychology. Journal of Applied Psychology.

Wang, G., Devine, R. A., Molina-Sieiro, G., & Holmes, R. M. in press. Strategic leaders and corporate social responsibility: A meta-analytic review. Journal of Management.

Holmes, R. M., Waldman, D. A., Siegel, D. S., & Pepe, J. A. 2022. Declining trust in capitalism: Managerial, research, and public policy implications. Academy of Management Perspectives, 36: 984-1006.

Klein, P. G., Holmes, R. M., Foss, N. J., Terjesen, S. A., & Pepe, J. A. 2022. Capitalism, cronyism, and management scholarship: A call for clarity. Academy of Management Perspectives, 31: 6-29.

Devine, R. A., Holmes, R. M., & Wang, G. 2021. Do executives' aesthetic attributes matter to career and organizational outcomes? A critical review and theoretical integration. The Leadership Quarterly, 101478.

Hitt, M. A., Arregle, J.- L., & Holmes, R. M. 2021. Strategic management theory in a post-pandemic and non-ergodic world. Journal of Management Studies, 58: 257-262.

Holmes, R. M., Hitt, M. A., Perrewé, P. L., Palmer, J. C., & Molina-Sieiro, G. 2021. Building cross-disciplinary bridges in leadership: Integrating top executive personality and leadership theory and research. The Leadership Quarterly, 32: 101490.

Sutton, T., Devine, R. A., Lamont., B. T., & Holmes, R. M. 2021. Resource dependence, uncertainty, and the allocation of corporate political activity across multiple jurisdictions. Academy of Management Journal, 64: 38-62.

Agarwal, R. A., & Holmes, R. M. 2019 (authorship alphabetical). Let's not focus on income inequality. Academy of Management Review, 44: 450-460.

Pryor, C., Holmes, R. M., Webb, J. W., & Liguori, E. W. 2019. Top executive goal orientations' effects on environmental scanning and performance: Differences between founders and non-founders. Journal of Management, 45: 1958-1986.

Wang, G., Holmes, R. M., Devine, R. A., & Bishoff, J. 2018. CEO gender differences in careers and the moderating role of country culture: A meta-analytic investigation. Organizational Behavior and Human Decision Processes, 148: 30-53.

Steinbach, A., Holcomb, T. R., Holmes, R. M., Devers, C. E., & Cannella, A. A. 2017. Top management team incentive heterogeneity, strategic investment behavior, and performance: A contingency theory of incentive alignment. Strategic Management Journal, 38: 1701-1720.


Spencer Pierce, Ph.D.

Jim Moran Associate Professor of Business Administration

Dr. Spencer Pierce is the Jim Moran Associate Professor of Business Administration in the Department of Accounting at Florida State University’s College of Business. His primary research interests include financial reporting and disclosure, capital markets and accounting for derivatives. His research has been accepted for publication by outlets such as The Accounting Review, Management Science, Review of Accounting Studies, Contemporary Accounting Research and Journal of Financial Reporting

Pierce received his bachelor’s and master’s degrees in accounting from Brigham Young University and his Ph.D. from Northwestern University. He is a licensed CPA in the state of Colorado.


Selected Published Research

Gunn, R., S. Pierce, and M. Romney (2023). How Do Investors Respond to Targets’ Interim Earnings? The Accounting Review, 98(7): 211-238. 

Black, D., S. Pierce, and W. Thomas. (2022). A Test of Income Smoothing using Pseudo Fiscal Years. Management Science, 68(7), 5533-5555.

Kim, M., S. Pierce, and I. Yeung. (2021). Why Firms Announce Good News Late: Earnings Management and Financial Reporting Timeliness. Contemporary Accounting Research, 38 (4): 2691-2722.

Campbell, J., U. Kahn, and S. Pierce. (2021). The Effect of Mandatory Disclosure on Market Inefficiencies: Evidence from FASB Statement No. 161. The Accounting Review, 96 (2): 153-176.

Billings, B., S. Keskek, and S. Pierce. (2021). The Predictability of Future Aggregate Earnings Growth and the Relation between Aggregate Analyst Recommendation Changes and Future Returns. The Accounting Review, 96 (1): 41-66.

Pierce, S. (2020). Determinants and Consequences of Firms' Derivative Accounting Decisions. Journal of Financial Reporting, 5 (1): 81-114.

Campbell, J., L. Mauler, and S. Pierce. (2019). A Review of Derivatives Research in Accounting and Suggestions for Future Work. Journal of Accounting Literature, 42, 44-60.

Christensen, T., H. Pei, S. Pierce, and L. Tan. (2019). Non-GAAP Reporting following Debt Covenant Violations. Review of Accounting Studies, 24(2), 629-664.


Susana C. Santos, Ph.D.

Jim Moran Associate Professor of Entrepreneurship

Dr. Santos is an Associate Professor of Entrepreneurship in the Jim Moran College of Entrepreneurship at Florida State University. She received her Ph.D. from ISCTE-IUL Business School, Instituto Universitário de Lisboa, Portugal and completed her post-doctoral work in the University of Florida’s Warrington College of Business. Before joining JMC, she was a tenured Associate Professor of Entrepreneurship in the School for Innovation and Entrepreneurship at Rowan University, where she also served as Associate Director of the Rowan Center for Innovation and Entrepreneurship.

Dr. Santos has published more than 50 peer-reviewed papers. Her primary research interests focus on the intersection of entrepreneurship and adversity, in particular under conditions of poverty. Other research interests include social entrepreneurship, gender, entrepreneurship education, and individual and team level processes in entrepreneurship.

Dr. Santos’s work has been published in leading outlets including Entrepreneurship Theory and Practice, Journal of Business Venturing, Small Business Economics, Journal of Small Business Management, and Journal of Business Venturing Insights. She co-authored the book “Poverty and entrepreneurship in developed countries” and co-edited Volumes 5 and 6 of the “Annals of Entrepreneurship Education and Pedagogy”. Presently she serves as Co-Editor of the Journal of Developmental Entrepreneurship and Associate Editor for the Journal of Small Business Management.

From 2019-2023 she served on Board of Directors of the United States Association for Small Business and Entrepreneurship, the nation’s premier academic organization focused on advancing the discipline of entrepreneurship education. Dr. Santos is a founding member of the Global Partnership for Poverty and Entrepreneurship and an active member of the University of Notre Dame’s Urban Business and Poverty Initiative.


Selected Public Research

Morris, M. H., Kuratko, D., F., Santos, S. C., & Soleimanof, S. (2023). Fear and the poverty entrepreneur: The paradox of failure and success. Business Horizons, 67(1), 41-54. https://doi.org/10.1016/j.bushor.2023.07.002 

Santos, S. C., Caetano, A., & Brochado, A. (2023). Why am I so successful? Self-presentation and deliberative attributions of success in entrepreneurship. Journal of Business Venturing Insights, 19, https://doi.org/10.1016/j.jbvi.2023.e00396

Santos, S. C., Liguori, E. W., & Garvey, E. (2023). How digitalization reinvented entrepreneurial resilience during COVID-19. Technological Forecasting & Social Change, https://doi.org/10.1016/j.techfore.2023.122398

Santos, S. C., Costa, S., & Morris, M. H. (2022). Entrepreneurship as a pathway into and out of poverty: A configuration perspective, Entrepreneurship & Regional Development, 34 (1-2), 82-109. https://doi.org/10.1080/08985626.2022.2030413  

Santos, S. C., & Neumeyer, X. (2021). Gender, poverty and entrepreneurship: A systematic literature review and future research agenda. Journal of Developmental Entrepreneurship, 26(3), 2150018-1 - 2150018-31. https://doi.org/10.1142/S1084946721500187

Santos, S. C., Neumeyer, X., Caetano, A., & Liñan, F. (2021). Understanding how and when personal values foster entrepreneurial behavior: A humane perspective. Journal of Small Business Management, 59(3), 373-396.  https://doi.org/10.1080/00472778.2021.1888384

Morris, M. H., Kuratko, D. F., Audretsch, D. B., & Santos, S. C. (2022). Overcoming the liability of poorness: Disadvantage, fragility and the poverty entrepreneur. Small Business Economics, 58, 41–55.  https://doi.org/10.1007/s11187-020-00409-w 

Stephan, U., Tavares, S. M., Carvalho, H., Ramalho, J. J. S., Santos, S. C., & van Veldhoven, M. (2020). Self-employment and eudaimonic well-being: Energized by meaning, enabled by Societal Legitimacy. Journal of Business Venturing, 35(6), 106047 https://doi.org/10.1016/j.jbusvent.2020.106047

Santos, S. C. & Cardon, M. (2019). What’s love got to do with it? How team entrepreneurial passion influences performance in new venture teams. Entrepreneurship Theory and Practice, 43(3), 475-504. doi.org/10.1177/1042258718812185 


Textbooks

Morris, M., Santos, S. C., & Neumeyer, X. (2018). Poverty and entrepreneurship in developed countries. Edward Elgar Publishing. ISBN: 978 1 78811 153 9


Edited Books

Matthews, C., & Santos, S. C. (2022). Annals of entrepreneurship education and pedagogy - 2023 Vol. 5 [Editors]. Edward Elgar Publishing.

Santos, S. C., Costa, S., & Junça-Silva, A. (2022). O que ainda se aprende com um Mestre: Tributo a António Caetano [Orgs.]. Publicação de autor.

Santos, S. C., Caetano, A., Mitchell, C., Landström, H. & Fayolle, A. (2017). The emergence of entrepreneurial behavior: Intention, education and orientation (Editors). Edward Elgar Publishing.


Honors and Awards

2023 Recipient of the USASBE Social Entrepreneurship Excellence in Scholarship – presented at the 2023 USASBE conference in Tallahassee, FL.

2023 Recipient of the ICSB’s Global Award for Excellence in Doctoral Student Support

2022 Recipient of the Bright Idea Award– sponsored by the Stillman School of Business at Seton Hall University. Awarded by a panel of New Jersey deans who selected the paper “The Dark Side of Entrepreneurship Education: A Delphi Study on Dangers and Unintended Consequences “as having the greatest impact on business practice and/or advancing knowledge in the discipline.

2021 Recipient of the ICSB’s Ambassador Award for their work in advancing entrepreneurship as a mechanism for personal empowerment, especially in uplifting marginalized populations. Together with Rob Pidduck, Old Dominion University, USA; Dan Clark, Ivey Busines School, Canada; Xaver Neumeyer, UNC Wilmington, USA; Michael Morris, Notre Dame, USA.

2021 Recipient of the Bright Idea Award– sponsored by the Stillman School of Business at Seton Hall University. Awarded by a panel of New Jersey deans who selected the paper “Overcoming barriers of technology adoption in poverty entrepreneurship: The role of technology and digital literacy “as having the greatest impact on business practice and/or advancing knowledge in the discipline.

2020, 2021 Recipient of the Excellence in Online Learning Award – Rowan University

2019 Kauffman Foundation award for best paper in gender and diversity and entrepreneurship –GDO Division of the Academy of Management, Boston.

2018-2019 Alumni Advisory Council Scholarly Achievement Award – Rowan University, Rohrer College of Business.

2018 Outstanding Entrepreneurship Educator - Entrepreneurship and Innovation Center, Warrington College of Business, University of Florida.

2015 Excellence in the Entrepreneurship Classroom Award -XVI Experiential Classroom, University of Florida.


Guangzhi Shang, Ph.D.

Guangzhi Shang Headshot

Jim Moran Associate Professor of Business Administration

Guangzhi Shang’s current research has two primary themes: consumer returns management and service labor issues. He investigates consumer returns management from a variety of angles, including how a retailer should set its optimal return policy, how an OEM or a retailer could better forecast the quantity of returns and how a retailer could assess the value of its return policy. For the service labor issues, he focuses on the context of live-chat contact centers. Research questions include the impact of customer’s waiting experience on the progress of a chat session, agent’s ability to learn from their past experiences and the customer-agent matching problem.

Apart from these two themes, his on-going research also covers the cutting edge topics including the blockchain technology such as Bitcoin, the crowdsourcing platforms such as Kickstarter, new revenue management technologies such as the standby upgrade and sports analytics such as using options to ration the short-in-supply college football playoff game tickets.

Guangzhi’s research has been published in leading academic journals such as Production and Operations Management, Journal of Operations Management and Decision Sciences. His research has been a finalist in the best service operations papers published during 2017 and 2018 in Production and Operations Management, the 2018 Jack Meredith Best Paper Award of Journal of Operations Management and the 2020 Production and Operations Management Society Operational Excellence Best Paper Award.

He is a department editor for the Journal of Operations Management (Empirical Research Methods Department) and Decision Sciences (Retail Operations Department). His review contribution to the academic community is recognized by the 2018 best reviewer award of Journal of Operations Management, the nomination of the 2017 best reviewer award of Production and Operations Management and the 2019 outstanding reviewer award of Decision Sciences.

Guangzhi enjoys doing practice-driven research. He is a frequent invited speaker at leading industry conferences such as the annual Consumer Returns Conference. He also co-produces a column in the Reverse Logistics Magazine named “View from Academia,” aimed at disseminating fresh-off-the-press academic knowledge among industry professionals dealing with consumer returns.


Selected Public Research

Ilk, N., Shang, G., Fan, S., and Zhao, L. J. (2020) Stability of Transaction Fees in Bitcoin: A Supply and Demand Perspective. MIS Quarterly, forthcoming.

Ilk, N., Shang, G., and Goes, P. (2020) Improving Customer Routing in Contact Centers: An Automated Triage Design based on Text Analytics. Journal of Operations Management, 66(5).

Shang, G., McKie, E.C., Ferguson, M.E., and Galbreth M.R. (2020) Using Transactions Data to Improve Consumer Returns Forecasting. Journal of Operations Management, 66(3).

Shang, G., Ferguson, M.E., and Galbreth, M.R. (2018) Where Should I Focus My Return Reduction Efforts? Data-Driven Guidance for Retailers. Decision Sciences, Forthcoming.

Lu, G. and Shang, G. (2017) Impact of Supply Base Structural Complexity on Financial Performance: Roles of Visible and Not-So-Visible Characteristics. Journal of Operations Management, 53-56.

Shang, G., Pekgun, P., Ferguson, M.E., and Galbreth M.R. (2017) How Much Do Online Consumers Really Value Free Returns? Journal of Operations Management, 53-56.

Shang, G., Ghosh, B.P., and Galbreth, M.R. (2017) Optimal Retail Return Policies with Consumer Opportunism. Production and Operations Management, 26(7).

Malhotra, M.K., Ahire, S.L., and Shang, G. (2017) Mitigating the Impact of Functional Dominance in Cross-Functional Process Improvement Teams. Decision Sciences, 48(1).

Saladin, B.A., Shang, G., Fry, T.D., and Donohue, J.M. (2015) Research Constituents and Authorship Patterns in the Production and Operations Management Journal. Production and Operations Management, 24(4).

Malhotra, M.K., Singhal, C., Shang, G., and Ployhart, R.E. (2014) A Critical Evaluation of Alternative Methods and Paradigms for Conducting Mediation Analysis in Operations Management Research. Journal of Operations Management, 32(4).

Ghosh, B.P., Galbreth, M.R., and Shang, G. (2013) The Competitive Impact of Targeted Television Advertisements Using DVR Technology. Decision Sciences, 44(5)